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Links/ Zero-rated? The rise and rise of TV that absolutely no one is watchingThe UK analysis firm Digital TV Research this year predicted that 1.4m British households will bail on their pay TV subscriptions by 2027, possibly because we will have figured out that we're paying through the nose to not watch 99 of what is on our TVs.Just dig through your EPG and you'll see. If people aren't watching talkTV, they also aren't watching hundreds of other shows. - www.theguardian.com

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