Ofcom provides Product Placement logo
Product Placement - the paid-for placement of products, services and trademarks in TV programmes - will be allowed in UK television programmes for the first time from 28 February 2011.
TV channels will run on-screen information campaigns to let viewers know that some UK-made programmes will soon be able to include Product Placement, and to explain the meaning of the Product Placement logo.
The campaign will direct viewers to Ofcom's Product Placement webpage.
Product Placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. But it will be prohibited in all children's and news programmes and in current affairs, consumer advice and religious programmes.
Product Placement rules ban the promotion of tobacco, medicines, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, all other medicines, baby milk, weapons and escort agencies.
Product Placement must not impair broadcasters' editorial independence and must be editorially justified - programmes cannot be created only for purposes of featuring Product Placement, not can placed products and services be promoted,endorsed, prominently featured within programmes.
Hello: okay, apologies, I do get it a bit heated, but I just can't abide screen detritus...I find it so distracting and vulgar. It really does make my blood boil. Anyhow, I still can't work out whether they mean that the logo will appear for 3 seconds during the opening frames of each programme and also into the opening frames of a programme as it continues after the break. Because seeing a logo appear immediately as dialogue starts after an ad break would be irritating and yet another annoyance, even if it appears for only three seconds. Sort of like a flash text. I can't ignore wretched flys when they land on the TV screen either!
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